Professional Product Photography

Product photography services is a specific type of photography used in e-commerce to present your articles to your potential customers in an attractive way. This means that the product photo is a fundamental element in any online business that, when well applied, enhances the value and visual perception of the brand, thus awakening interest in the consumer. Therefore, in this guide we will share the keys to take pictures of this style like a professional and, thus, increase the chances of selling in your eCommerce.

The importance of product photography in an online store:

Creative product photography is the most important piece of any online business since, through it, potential customers can observe in detail how the item they want to buy is, and this can make them purchase faster.

The objective of this type of unique product photography is to concentrate all the attention of consumers on a single element the product. To achieve this, the photo shows as much information as possible, such as size, color, texture and accessories of the piece from different angles. The secret is to pay special attention to the creation of these photographs and discover what style is best with your brand.

In this guide on product photography services we will tell you everything you need to know to achieve the best photos of your articles, and increase your sales.

Professional photography Keys to achieve photos as an expert:

In this section we share 4 tips for you to create your own product photographs as a professional and take your online business to the next level.

Lighting for product photography:

Lighting is the most important point to take into account when taking a picture since it defines, in large part, how attractive the image will be.

To take a product picture, you can choose between two types of lights:

Natural light, Artificial light (which, in turn, can be warm, cold or neutral):

In the case of the product photo, the ideal is to take it with natural light or with artificial light but in neutral or cold temperature. Keep in mind that the important thing at this point is not to mix the different types of lights or temperatures, choosing only one you will get better quality images.

If you are just entering the world of product photography services, we recommend that you opt for natural light as it is easier to handle. Anyway, artificial lights have in their favor that allow you to take pictures without changes between product and product, especially if the photo session lasts many hours.

Light box for product photography:

To take your product photographs you have the option of building a light box. The light box is an excellent tool that helps to obtain well-lit photos and that notably highlight the article.

In this case, the product photo can be taken using two cold light lamps, one on each side of the box. The important thing is that you blur that cold light with tissue paper to achieve a softer light effect.

Photography backgrounds:

Photography backgrounds are essential when taking a photo since they are the ones that will allow you to highlight the product and harmonize the image.

White background:

The totally white photography background guarantees that the unique product photography is the protagonist of the image, the centerpiece. Keep in mind that it can be accompanied by elements that complement the aesthetics and functionality of the article, but always without obscuring it.

On the other hand, photographing with this type of background facilitates the editing of the image since it allows you to cut the product without difficulty and place it, for example, on a digital white background.

Color background:

Another background option for product photography are the color ones, as long as they are tones that represent your brand and you consider that they combine or contrast with the item you are going to photograph.