Product photography services is a specific type of
photography used in e-commerce to present your articles to your potential
customers in an attractive way. This means that the product photo is a fundamental element
in any online business that, when well applied, enhances the value and visual
perception of the brand, thus awakening interest in the consumer. Therefore, in this guide we will share the keys to take
pictures of this style like a professional and, thus, increase the chances of
selling in your eCommerce.
The importance of product photography in an online store:
Creative product photography is the most important piece of any online
business since, through it, potential customers can observe in detail how the
item they want to buy is, and this can make them purchase faster.
The objective of this type of unique product photography is to concentrate all the
attention of consumers on a single element the product. To achieve this, the
photo shows as much information as possible, such as size, color, texture and
accessories of the piece from different angles. The secret is to pay special
attention to the creation of these photographs and discover what style is best
with your brand.
In this guide on product photography services we will tell you everything you need to
know to achieve the best photos of your articles, and increase your sales.
Professional photography Keys to achieve photos as an
expert:
In this section we share 4 tips for you to create your own
product photographs as a professional and take your online business to the next
level.
Lighting for product photography:
Lighting is the most important point to take into account
when taking a picture since it defines, in large part, how attractive the image
will be.
To take a product picture, you can choose between two types
of lights:
Natural light, Artificial light (which, in turn, can be
warm, cold or neutral):
In the case of the product photo, the ideal is to take it
with natural light or with artificial light but in neutral or cold temperature.
Keep in mind that the important thing at this point is not to mix the different
types of lights or temperatures, choosing only one you will get better quality
images.
If you are just entering the world of product photography services,
we recommend that you opt for natural light as it is easier to handle. Anyway,
artificial lights have in their favor that allow you to take pictures without
changes between product and product, especially if the photo session lasts many
hours.
Light box for product photography:
To take your product photographs you have the option of
building a light box. The light box is an excellent tool that helps to obtain
well-lit photos and that notably highlight the article.
In this case, the product photo can be taken using two cold
light lamps, one on each side of the box. The important thing is that you blur
that cold light with tissue paper to achieve a softer light effect.
Photography backgrounds:
Photography backgrounds are essential when taking a photo
since they are the ones that will allow you to highlight the product and
harmonize the image.
White background:
The totally white photography background guarantees that the
unique product photography is
the protagonist of the image, the centerpiece. Keep in mind that it can be
accompanied by elements that complement the aesthetics and functionality of the
article, but always without obscuring it.
On the other hand, photographing with this type of
background facilitates the editing of the image since it allows you to cut the
product without difficulty and place it, for example, on a digital white
background.
Color background:
Another background option for product photography are the
color ones, as long as they are tones that represent your brand and you
consider that they combine or contrast with the item you are going to
photograph.
